Powering New Product Growth with a Seamless Payment Operations Platform

Regardless of what phase a business is in, launching new products is a crucial growth strategy. Introducing new offerings opens doors to additional revenue streams, enhances customer experiences, and expands total addressable market (TAM). But as exciting as product launches can be, they’re not without their complexities—especially when those new launches include managing payment flows or adding to payment operations workflows. As businesses scale, payment operations need to keep pace with market and customer demands, which is crucial to the success and longevity of any product that moves money.

To ensure robust, usable payment operations, the platform must be flexible enough to support new product launches while remaining scalable as a business evolves. Modern Treasury helps organizations strike a balance between flexibility and scalability with simple APIs that allow users to validate and monitor payments and an app dashboard that allows for managing payments, monitoring cash flow, and reconciling transactions, all in real-time.

In this journal, we explore two use cases that require strong payment operations infrastructure, launching a card product and embedding payments within a platform. Both cases require a thoughtful approach to managing payment flows, ensuring a seamless user experience, and maintaining operational efficiency.

Launching a Card Product

Issuing cards used to be a core offering of financial institutions, but today, more companies across different sectors are incorporating card products directly into their offerings. According to one source, more than half of cardholders were interested in switching to merchants that provide product-specific card-linked offers, suggesting that tailored, relevant offers are crucial for engaging today’s consumers.

Another example: Many companies issue cards linked to a flexible spending account (FSA) or health savings account (HSA) funds to distribute employee benefits. This approach allows organizations—specifically those in the healthcare and benefits space—to offer streamlined, user-friendly solutions to their workforce.

To successfully launch a card product, you need to establish strong bank connections, manage fund flows, and track transactions—often in real-time. A centralized ledger is key in this context because it gives organizations a unified view of all card-related transactions and balances across accounts. Without a centralized approach, managing multiple accounts across different financial institutions can quickly spiral into complexity.

Understanding the complicated, technical nature of ledgering can be challenging, but operational agility is essential. By connecting directly with banks through APIs and automating much of the payment reconciliation process, companies can focus on refining the product experience rather than managing backend processes. The goal is to build a card product that scales efficiently, lowers the operational burden, and provides complete transparency over transaction data. Card programs can streamline expense management and enhance cash flow by providing companies with better control over overall spending. This is particularly beneficial for businesses with frequent travel or purchasing needs, as they simplify transactions and improve tracking of expenses.

Embedded Payments Products

Embedding payments directly into a platform is increasingly common in today’s Instant Economy as more companies seek to meet their customers real-time needs. According to Juniper Research, the global revenue from embedded payments will reach $59 billion in 2027, highlighting how much the approach has changed how we pay. When payments are seamlessly woven into a website—to the point it’s almost invisible to the customer—it yields significant benefits for organizations and customers.

Adopting this model reduces the need for organizations and customers to use external payment processes, which centralizes the entire transaction. More simply, the platform becomes the one place where customers can access an organization’s services and automate their payments.

Embedded payments are also transforming how businesses operate by seamlessly integrating payment solutions into existing platforms and applications. This innovation enhances the customer experience by enabling quick and convenient transactions, something that’s essential in today’s instant economy. With consumers demanding more speed and efficiency, embedded payments facilitate instant gratification, allowing businesses to capture sales at the moment of interest. The integration also allows organizations to improve customer satisfaction and drive revenue growth by reducing friction in the purchasing process.

Check, an embedded payment platform, and Side, a real estate brokerage platform, are examples of companies that use this approach. Both use Modern Treasury’s Payments to automate critical operations, including payroll and commission payouts, making their processes more efficient and user-friendly.

However, building an embedded payment system isn’t without its complexities. Onboarding users, managing reconciliation, and ensuring accurate accounting are foundational to the success of any embedded payments system. The focus should be on creating scalable architecture that enables rapid onboarding and ensures organizations can accurately track and reconcile payment data across the platform.

Simplifying Payment Operations with Modern Treasury

Creating a seamless payment infrastructure can be the unsung hero of a successful product launch. The ability to manage funds seamlessly, reconcile transactions, and scale alongside new offerings separates organizations that thrive from those that struggle to keep up with operational demands.

Modern Treasury has proven ability to help companies navigate this complex terrain. For example, Procore, the leading global construction platform, leveraged Modern Treasury’s payment solutions to launch Procore Pay, their embedded payment service. Procore had previously heard from customers—mainly contractors—that the current payout system for the construction industry was challenging. The issue wasn’t just managing the payments themselves but the processes around them. As Geoff Lewis, VP of Product at Procore noted, “It wasn’t that people wanted an ACH payment instead of a check—though they also want that—they wanted to solve for the whole process.”

With multiple factors in play, Geoff and his team had to balance Procore's strengths—developing software that streamlines construction processes like invoice management, budgeting, estimating, and integration with accounting systems—with the complexities of moving money. That’s where Modern Treasury’s payment operations platform came in.

Procore’s customers can now use Procore Pay for all aspects of the transaction process between General Contractors and Subcontractors on one platform. The integration with Modern Treasury helped Procore to maintain smooth operations while scaling up its platform’s capabilities, ultimately supporting its growth and enhancing the customer’s experience.

The powerful combination of APIs and real-time visibility into payment operations offered by Modern Treasury ensures organizations can grow and innovate while keeping their payment processes running smoothly in the background.

If your business is ready to launch a new product or expand its financial operations, Modern Treasury can help you scale sustainably. Reach out to us to see how our efficient payment operations platform can pave the way for new revenue streams, long-term scalability, and more.